Mavshack, launched in 2013, is a global Internet TV service providing Asian entertainments to viewers around the world. People in more than 80 countries have signed up for Mavshack and they enjoy movies, TV series, documentaries and music videos from across Asia. Currently Mavshack’s media library predominantly consist of Indian and Filipino titles, but content from other Asian countries are consistently being added.
Mavshack’s target market is the vast amount of Asian people residing abroad, both within and outside of Asia. Unlike other Internet TV services, the error-message “service not available in your region” never appears for Mavshack viewers no matter where they are. This means that an Indian family living in London, a Filipino guest worker in Hong Kong or a Chinese student in California all can become Mavshack subscribers and enjoy entertainment from their home country. Mavshack strength lies in its global reach. They enable Mavshack to interact with its users on an emotional level by bringing culture from home countries into people’s homes and lives no matter where in the world they are.