Mavshack subscriptions will primarily be sold through so called bundled packages. This means that Mavshack subscriptions will be sold bundled for consumers who buy devices such as phones, tablets, set top boxes and laptops. The IMS retail network deals in all major electronics brands.
"The Middle East, where the Asian community has a strong presence, is an important market for Mavshack. We are happy to enter this new market with a strong local partner who are committed to actively promote our brand", says Sukhdeep Bhogal of Mavshack Movies.
IMS product distribution channel consist of 900 traditional and CE Hyper Markets across 27 cities in the UAE, Kuwait, Qatar, Bahrain, Oman and Kingdom of Saudi Arabia.
"Bundling Mavshack with devices is the key to combine content with consumption platforms. Asians as well as natives in Middle East will be thrilled to see such an offering from IMS. We are excited to offer Mavshack in our retail & online sales", says Mr. Abdulla Ahmad Al Qassim, the CEO of IMS.